Jacob Abernathy + Creative Technology

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	<title>Jacob Abernathy + Creative Technology</title>
	<link>http://www.jacobabernathy.com</link>
	<description>Jacob Abernathy + Creative Technology</description>
	<pubDate>Wed, 27 Jul 2011 18:54:51 +0000</pubDate>
	<generator>http://www.jacobabernathy.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Fallon Brainfood</title>
		<link>http://jacobabernathy.com/Fallon-Brainfood</link>
		<comments>http://jacobabernathy.com/following/jacobabernathy.com/Fallon-Brainfood</comments>
		<pubDate>Wed, 27 Jul 2011 18:54:51 +0000</pubDate>

		<dc:creator>Jacob Abernathy + Creative Technology</dc:creator>
		
		<category><![CDATA[NBC, Fallon]]></category>

		<guid isPermaLink="false">1787069</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18548/1787069/FutureTV_Header.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1787069/FutureTV_Header_o.jpg" align="left" /&#62; 



 Fallon Brainfood: TV 2.0 – Scenarios for the Future of Television     


&#60;img src="http://payload.cargocollective.com/1/0/18548/1787069/_SCENARIO_VIDEOS.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/1787069/_SCENARIO_VIDEOS_o.jpg" align="left" /&#62; 
#1 FAN



COUCH POTATO



SOCIAL



CULTURE CAT



INFO JUNKIE  &#124;  My Favorite










WORK</description>
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	<item>
		<title>Crew Pass</title>
		<link>http://jacobabernathy.com/Crew-Pass</link>
		<comments>http://jacobabernathy.com/following/jacobabernathy.com/Crew-Pass</comments>
		<pubDate>Wed, 27 Jul 2011 05:13:30 +0000</pubDate>

		<dc:creator>Jacob Abernathy + Creative Technology</dc:creator>
		
		<category><![CDATA[Greenlight Media, Redlight Management]]></category>

		<guid isPermaLink="false">306412</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18548/306412/CrewPass_Header4.jpg" border="0" width="670" height="357" width_o="800" height_o="427" src_o="http://payload.cargocollective.com/1/0/18548/306412/CrewPass_Header4_o.jpg" align="left" /&#62; 




&#60;img src="http://payload.cargocollective.com/1/0/18548/306412/_CASESTUDY.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/306412/_CASESTUDY_o.jpg" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/18548/306412/THEWORK.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/306412/THEWORK_o.jpg" align="left" /&#62; 
Crew Pass Website
The site is property of Greenlight Management and would feature all the bands that they represent. The opportunity for people who come to the site is a unique one. They are offered exclusive content related to each band and the ability to watch concerts Live from their computer and TV. The service is based on a subscription that can be monthly, annual, or per show. Check it out.

Concert seekers will browse and order a CrewPass from our list of available concerts.

&#60;img src="http://payload.cargocollective.com/1/0/18548/306412/3CREWPASSlandingfaithbio.jpg" border="0" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/0/18548/306412/3CREWPASSlandingfaithbio_o.jpg" align="left" /&#62; 

Once a concert is chosen, participants will be ushered into the concert experience. The concert experience is more than the concert itself. There's the anticipation before the show and reminiscing afterwards. 

On CrewPass, a variety of sponsored widgets will help capitalize and expand on the entire concert experience.

&#60;img src="http://payload.cargocollective.com/1/0/18548/306412/4FAITHCrewPassPreshow.jpg" border="0" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/0/18548/306412/4FAITHCrewPassPreshow_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/306412/5FAITHCrewPassConcert.jpg" border="0" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/0/18548/306412/5FAITHCrewPassConcert_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/306412/7FAITHCrewPassConcertMED.jpg" border="0" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/0/18548/306412/7FAITHCrewPassConcertMED_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/306412/9FAITHCrewPassAfterParty.jpg" border="0" width="670" height="501" width_o="2048" height_o="1534" src_o="http://payload.cargocollective.com/1/0/18548/306412/9FAITHCrewPassAfterParty_o.jpg" align="left" /&#62; 

The Launch
Crew Pass would launch on sites like Ticketmaster. When someone searched for a concert that was sold out, they would be prompted with the message "There's no such thing as sold out." They would then be directed to the crew pass site and given the opportunity to watch the concert from the comfort of their own home. Non-traditional ads for Crew Pass would also be placed on sites like Craigslist and Stub Hub, but positioned as a very cheap ticket. These would also direct the user to the Crew Pass site. 

&#60;img src="http://payload.cargocollective.com/1/0/18548/306412/1ticketmasterleadin.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/306412/1ticketmasterleadin_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/306412/18stubhub.jpg" border="0" width="670" height="500" width_o="1135" height_o="848" src_o="http://payload.cargocollective.com/1/0/18548/306412/18stubhub_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/306412/18Craigslist.jpg" border="0" width="670" height="499" width_o="1135" height_o="847" src_o="http://payload.cargocollective.com/1/0/18548/306412/18Craigslist_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/306412/13crewpasskit.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/306412/13crewpasskit_o.jpg" align="left" /&#62; 



Credits:
Jacob Abernathy &#124; Creative Technologist
Joyce Kuan &#124; Art Director
Marisa Domenich &#124; Art Director
Talia Ledner &#124; Copywriter
Dylan Meagher &#124; Copywriter
Kendall Beveridge &#124; Brand Manager
Jessica Collins &#124; Communication Strategist
Ian Johnson &#124; Communication Strategist





OTHER WORK</description>
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	<item>
		<title>Cadillac Brand Work</title>
		<link>http://jacobabernathy.com/Cadillac-Brand-Work</link>
		<comments>http://jacobabernathy.com/following/jacobabernathy.com/Cadillac-Brand-Work</comments>
		<pubDate>Tue, 26 Jul 2011 21:20:19 +0000</pubDate>

		<dc:creator>Jacob Abernathy + Creative Technology</dc:creator>
		
		<category><![CDATA[Cadillac, Fallon]]></category>

		<guid isPermaLink="false">1781837</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18548/1781837/Cadillac_Brand_Header.jpg" border="0" width="600" height="569" width_o="600" height_o="569" src_o="http://payload.cargocollective.com/1/0/18548/1781837/Cadillac_Brand_Header_o.jpg" align="left" /&#62; 




&#60;img src="http://payload.cargocollective.com/1/0/18548/1781837/EmailMe_Button.jpg" border="0" width="600" height="75" width_o="600" height_o="75" src_o="http://payload.cargocollective.com/1/0/18548/1781837/EmailMe_Button_o.jpg" align="left" /&#62; 











MORE WORK</description>
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	<item>
		<title>FALLONTHROPY</title>
		<link>http://jacobabernathy.com/FALLONTHROPY</link>
		<comments>http://jacobabernathy.com/following/jacobabernathy.com/FALLONTHROPY</comments>
		<pubDate>Tue, 26 Jul 2011 04:54:10 +0000</pubDate>

		<dc:creator>Jacob Abernathy + Creative Technology</dc:creator>
		
		<category><![CDATA[Philanthropy, Fallon Internal]]></category>

		<guid isPermaLink="false">1281339</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/Fallonthropy_Header3.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1281339/Fallonthropy_Header3_o.jpg" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/THEWORK.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/1281339/THEWORK_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/Picture 4.png" border="0" width="670" height="472" width_o="1717" height_o="1212" src_o="http://payload.cargocollective.com/1/0/18548/1281339/Picture 4_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/Picture 5.png" border="0" width="670" height="472" width_o="1717" height_o="1212" src_o="http://payload.cargocollective.com/1/0/18548/1281339/Picture 5_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/Picture 6.png" border="0" width="670" height="521" width_o="1294" height_o="1008" src_o="http://payload.cargocollective.com/1/0/18548/1281339/Picture 6_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/Picture 7.png" border="0" width="670" height="509" width_o="1070" height_o="814" src_o="http://payload.cargocollective.com/1/0/18548/1281339/Picture 7_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/Picture 8.png" border="0" width="670" height="518" width_o="1044" height_o="808" src_o="http://payload.cargocollective.com/1/0/18548/1281339/Picture 8_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/Picture 9.png" border="0" width="670" height="522" width_o="1041" height_o="812" src_o="http://payload.cargocollective.com/1/0/18548/1281339/Picture 9_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/Picture 10.png" border="0" width="670" height="540" width_o="1010" height_o="815" src_o="http://payload.cargocollective.com/1/0/18548/1281339/Picture 10_o.png" align="left" /&#62; 


&#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/Fallonthropy_Button2.jpg" border="0" width="670" height="74" width_o="800" height_o="89" src_o="http://payload.cargocollective.com/1/0/18548/1281339/Fallonthropy_Button2_o.jpg" align="left" /&#62; 




&#60;img src="http://payload.cargocollective.com/1/0/18548/1281339/CREDITSfallonthropy_July25.jpg" border="0" width="670" height="150" width_o="800" height_o="180" src_o="http://payload.cargocollective.com/1/0/18548/1281339/CREDITSfallonthropy_July25_o.jpg" align="left" /&#62; 






OTHER WORK</description>
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	</item>
		
		
	<item>
		<title>Audi - German Ministry of Driving</title>
		<link>http://jacobabernathy.com/Audi-German-Ministry-of-Driving</link>
		<comments>http://jacobabernathy.com/following/jacobabernathy.com/Audi-German-Ministry-of-Driving</comments>
		<pubDate>Mon, 25 Jul 2011 20:10:53 +0000</pubDate>

		<dc:creator>Jacob Abernathy + Creative Technology</dc:creator>
		
		<category><![CDATA[Audi, Venables Bell]]></category>

		<guid isPermaLink="false">303164</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18548/303164/Audi_Header.jpg" border="0" width="670" height="424" width_o="700" height_o="443" src_o="http://payload.cargocollective.com/1/0/18548/303164/Audi_Header_o.jpg" align="left" /&#62; 




&#60;img src="http://payload.cargocollective.com/1/0/18548/303164/_CASESTUDY.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/303164/_CASESTUDY_o.jpg" align="left" /&#62; 




&#60;img src="http://payload.cargocollective.com/1/0/18548/303164/_THEWORK.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/303164/_THEWORK_o.jpg" align="left" /&#62; 
Hulu Spots
These Hulu spots we produced as humorous PSAs informing "Silly Americans" that they nothing about driving. Each spot is for a different commercial break within one show. They illustrate the notion that American's know nothing about driving. At the end of the spots, the viewer is encouraged to check out the website.



The Ministry of Driving Website
This video has no audio, but shows an overview of the entire website. The website is a place for users to interact with, explore, and discover more about the German zeal for driving.



Virtual Ride
After users complete the interactive questionnaire with the Ministry, they will take a virtual ride with them around the Nur Berg race track. The user can listen to their iTunes music through the radio, tune into the standard satellite radio stations, check out the interior of the car, and find themselves in the rear view mirror, by way of their web cam.&#60;img src="http://payload.cargocollective.com/1/0/18548/303164/convertable.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/303164/convertable_o.jpg" align="left" /&#62; 

iPhone Apps (2)
Track Pack - This app uses the accelerometer to deliver similar features to that of a dynometer, testing a vehicle's top speed, 0-60mph time, 60-0mph time, 1/4 mile time, and Slalom performance.

&#60;img src="http://payload.cargocollective.com/1/0/18548/303164/Audi_iPhone1.png" border="0" width="287" height="530" width_o="287" height_o="530" src_o="http://payload.cargocollective.com/1/0/18548/303164/Audi_iPhone1_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/303164/Audi_iPhone2.png" border="0" width="287" height="530" width_o="287" height_o="530" src_o="http://payload.cargocollective.com/1/0/18548/303164/Audi_iPhone2_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/303164/Audi_iPhone3.png" border="0" width="287" height="530" width_o="287" height_o="530" src_o="http://payload.cargocollective.com/1/0/18548/303164/Audi_iPhone3_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/303164/Audi_iPhone4_9.png" border="0" width="287" height="530" width_o="287" height_o="530" src_o="http://payload.cargocollective.com/1/0/18548/303164/Audi_iPhone4_9_o.png" align="left" /&#62; 


Audi Chip - This app is a prototype, but is not far off from what Audi is developing for it's cars now. It uses all the data and computerized functionality of the car and allows the user to adjust their car for different driving conditions. 

&#60;img src="http://payload.cargocollective.com/1/0/18548/303164/Audi_Chip_iPhone2.png" border="0" width="287" height="530" width_o="287" height_o="530" src_o="http://payload.cargocollective.com/1/0/18548/303164/Audi_Chip_iPhone2_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/303164/Audi_Chip_iPhone3.png" border="0" width="287" height="530" width_o="287" height_o="530" src_o="http://payload.cargocollective.com/1/0/18548/303164/Audi_Chip_iPhone3_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/303164/Audi_Chip_iPhone4.png" border="0" width="287" height="530" width_o="287" height_o="530" src_o="http://payload.cargocollective.com/1/0/18548/303164/Audi_Chip_iPhone4_o.png" align="left" /&#62; 


Credits:
Jacob Abernathy &#124; Creative Technologist
Evan Vosburgh &#124; Art Director
Everett Ching &#124; Art Director
Hope Jordan &#124; Art Director
Chris Trumbull &#124; Copywriter
David Canavan &#124; Copywriter
Krystal Plomatos &#124; Communication Strategist
Rachel Stallworth &#124; Communication Strategist








OTHER WORK</description>
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	<item>
		<title>New Orleans Will Save Us</title>
		<link>http://jacobabernathy.com/New-Orleans-Will-Save-Us</link>
		<comments>http://jacobabernathy.com/following/jacobabernathy.com/New-Orleans-Will-Save-Us</comments>
		<pubDate>Thu, 21 Jul 2011 20:11:23 +0000</pubDate>

		<dc:creator>Jacob Abernathy + Creative Technology</dc:creator>
		
		<category><![CDATA[New Orleans, Trumpet Group]]></category>

		<guid isPermaLink="false">266540</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18548/266540/NOLA_Header.jpg" border="0" width="670" height="670" width_o="700" height_o="700" src_o="http://payload.cargocollective.com/1/0/18548/266540/NOLA_Header_o.jpg" align="left" /&#62; 




&#60;img src="http://payload.cargocollective.com/1/0/18548/266540/CASESTUDY.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/266540/CASESTUDY_o.jpg" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/18548/266540/MANIFESTO.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/266540/MANIFESTO_o.jpg" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/18548/266540/THEWORK.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/266540/THEWORK_o.jpg" align="left" /&#62; 
New Orleans Will Save Us is a philosophy—a mantra that takes the misperception that NOLA needs to be saved and flips it on its head to inspire the city, and even the country. We believe a message this big should be proved. That’s what The Urban Laboratory does.

The Urban Laboratory harnesses the characteristics of the city and it’s people, pairing them with some of today’s technology to help facilitate all the projects the people of New Orleans wish to accomplish.

The Urban Laboratory is a smart use of crowd-sourcing. It’s similar to Kickstarter.com, but not only does this platform help people get their dream projects started, it encourages continuous collaboration from start to finish.

The Urban Laboratory hosts active projects that people in NOLA want to complete. These projects could be anything—an idea for a local business, a school, a park…anything.

The site allows users to browse through projects going on throughout the community, click into them to learn more, and then begin contributing. Users contribute their ideas, their feedback, and possibly financial backing. Each project is broken into stages to make it more actionable. Each stage has it’s own countdown clock to show users how much time is available to contribute. Users vote on ideas, submit their own, and wait for the clock to count down to 0. When that happens, it’s on to the next stage of development. The site supports people throughout the community to get involved and even holds a place for each project to have a Launch Partner, an organization that already exists in NOLA. The Launch Partner offers expertise as well as financial backing to get projects off the ground. 

One of the key benefits of a platform like this is the accountability involved and the potential to expedite the continuing process to rebuild and perhaps reinvent New Orleans.


&#60;img src="http://payload.cargocollective.com/1/0/18548/266540/NolaHeader.jpg" border="0" width="670" height="74" width_o="800" height_o="89" src_o="http://payload.cargocollective.com/1/0/18548/266540/NolaHeader_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/266540/12-NOWSU_UL.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/12-NOWSU_UL_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/266540/Nola image.022.png" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/Nola image.022_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/266540/Nola image.023.png" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/Nola image.023_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/266540/Nola image.024.png" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/Nola image.024_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/266540/Nola image.025.png" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/Nola image.025_o.png" align="left" /&#62; 

Google the Mantra
To engage the city in this rebirth, we created a campaign for The Urban Laboratory that encourages resident involvement beyond rebuilding.

The site hosts 10sec. videos that capture the essence of the new New Orleans. Videos are categorized by one of the ten characteristics, and highlight local businesses, people, and culture. After watching a video. visitors are asked to add their own. After uploading a video, visitors are mailed a personalized RFID-enables t-shirt and key chain which would interact with billboards and bus stops that are enabled to communicate a personal message.

&#60;img src="http://payload.cargocollective.com/1/0/18548/266540/NOWSU_Website_1.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/NOWSU_Website_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/266540/NOWSU_Website_3.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/NOWSU_Website_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/266540/NOWSU_Website_5.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/NOWSU_Website_5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/266540/Billboard_2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/Billboard_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/266540/Bus_Shelter_2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/Bus_Shelter_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/266540/Naked_Pizza_2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/18548/266540/Naked_Pizza_2_o.jpg" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/18548/266540/_PRESS.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/266540/_PRESS_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/266540/Picture 5.png" border="0" width="670" height="486" width_o="1002" height_o="727" src_o="http://payload.cargocollective.com/1/0/18548/266540/Picture 5_o.png" align="left" /&#62; 

"Watching your video and reading over the presentation, its is inspiring to see when people from outside our city just "get it." THANK YOU, for helping to spread our NOLA Gospel. For helping change the perception of this city from negative to positive. For being a part of the re-emergence of a brand cherished round the world: The City of New Orleans."
- Abhi Bhansali, Bond PR &#38; Brand Strategy

*My team had the honor of presenting this idea to the guys at the Trumpet Group, as well as other thought leaders down in New Orleans.

Credits:
Kendall Beveridge &#124; Creative Brand Manager
Melissa Cabral &#124; Communications Strategist
Sarah Daily &#124; Copywriter
Brad Getty &#124; Copywriter
Alyssa Collis &#124; Art Director
Jacob Abernathy &#124; Creative Technologist









OTHER WORK</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Elect the Jury</title>
		<link>http://jacobabernathy.com/Elect-the-Jury</link>
		<comments>http://jacobabernathy.com/following/jacobabernathy.com/Elect-the-Jury</comments>
		<pubDate>Thu, 21 Jul 2011 20:07:46 +0000</pubDate>

		<dc:creator>Jacob Abernathy + Creative Technology</dc:creator>
		
		<category><![CDATA[Andy Awards, JWT NY]]></category>

		<guid isPermaLink="false">279664</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18548/279664/ElectTheJury_Header2.jpg" border="0" width="670" height="649" width_o="800" height_o="776" src_o="http://payload.cargocollective.com/1/0/18548/279664/ElectTheJury_Header2_o.jpg" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/18548/279664/THEWORK.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/279664/THEWORK_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/279664/Picture 5.png" border="0" width="670" height="394" width_o="1520" height_o="896" src_o="http://payload.cargocollective.com/1/0/18548/279664/Picture 5_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/279664/Picture 6.png" border="0" width="670" height="394" width_o="1520" height_o="896" src_o="http://payload.cargocollective.com/1/0/18548/279664/Picture 6_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/279664/Picture 7.png" border="0" width="670" height="394" width_o="1520" height_o="896" src_o="http://payload.cargocollective.com/1/0/18548/279664/Picture 7_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/279664/Picture 3.png" border="0" width="670" height="400" width_o="1520" height_o="908" src_o="http://payload.cargocollective.com/1/0/18548/279664/Picture 3_o.png" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/18548/279664/SOCIALtab.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/279664/SOCIALtab_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/279664/andy Picture 4.png" border="0" width="670" height="471" width_o="989" height_o="696" src_o="http://payload.cargocollective.com/1/0/18548/279664/andy Picture 4_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/279664/andy Picture 8.png" border="0" width="670" height="563" width_o="829" height_o="697" src_o="http://payload.cargocollective.com/1/0/18548/279664/andy Picture 8_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/279664/andy Picture 5.png" border="0" width="670" height="655" width_o="703" height_o="688" src_o="http://payload.cargocollective.com/1/0/18548/279664/andy Picture 5_o.png" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/18548/279664/ElectTheJury_Button.jpg" border="0" width="670" height="74" width_o="800" height_o="89" src_o="http://payload.cargocollective.com/1/0/18548/279664/ElectTheJury_Button_o.jpg" align="left" /&#62; 





OTHER WORK</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>EINARbot</title>
		<link>http://jacobabernathy.com/EINARbot</link>
		<comments>http://jacobabernathy.com/following/jacobabernathy.com/EINARbot</comments>
		<pubDate>Thu, 21 Jul 2011 20:07:02 +0000</pubDate>

		<dc:creator>Jacob Abernathy + Creative Technology</dc:creator>
		
		<category><![CDATA[Remote Drive Robot, Fallon Internal]]></category>

		<guid isPermaLink="false">1738085</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18548/1738085/einarbotHeader2.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1738085/einarbotHeader2_o.jpg" align="left" /&#62; 




&#60;img src="http://payload.cargocollective.com/1/0/18548/1738085/THEWORK.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/1738085/THEWORK_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/1738085/einar_1.jpg" border="0" width="670" height="474" width_o="1200" height_o="850" src_o="http://payload.cargocollective.com/1/0/18548/1738085/einar_1_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/1738085/einar_2.jpg" border="0" width="670" height="474" width_o="1200" height_o="850" src_o="http://payload.cargocollective.com/1/0/18548/1738085/einar_2_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/1738085/einar_3.jpg" border="0" width="670" height="474" width_o="1200" height_o="850" src_o="http://payload.cargocollective.com/1/0/18548/1738085/einar_3_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/1738085/einar_4.jpg" border="0" width="670" height="474" width_o="1200" height_o="850" src_o="http://payload.cargocollective.com/1/0/18548/1738085/einar_4_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/1738085/einar_5.jpg" border="0" width="670" height="474" width_o="1200" height_o="850" src_o="http://payload.cargocollective.com/1/0/18548/1738085/einar_5_o.jpg" align="left" /&#62; 





&#60;img src="http://payload.cargocollective.com/1/0/18548/1738085/CREDITSeinarbot_July21.jpg" border="0" width="670" height="150" width_o="800" height_o="180" src_o="http://payload.cargocollective.com/1/0/18548/1738085/CREDITSeinarbot_July21_o.jpg" align="left" /&#62; 







OTHER WORK</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>TCOLV BUMP Party</title>
		<link>http://jacobabernathy.com/TCOLV-BUMP-Party</link>
		<comments>http://jacobabernathy.com/following/jacobabernathy.com/TCOLV-BUMP-Party</comments>
		<pubDate>Thu, 21 Jul 2011 19:29:35 +0000</pubDate>

		<dc:creator>Jacob Abernathy + Creative Technology</dc:creator>
		
		<category><![CDATA[Cosmopolitan LV, Fallon]]></category>

		<guid isPermaLink="false">1195515</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Header.jpg" border="0" width="670" height="611" width_o="800" height_o="730" src_o="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Header_o.jpg" align="left" /&#62; 





&#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/THEWORK.jpg" border="0" width="670" height="37" width_o="800" height_o="45" src_o="http://payload.cargocollective.com/1/0/18548/1195515/THEWORK_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot1.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot2.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot3.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot4.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot5.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot6.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot7.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot7_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot8.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/18548/1195515/BumpCES_Screenshot8_o.jpg" align="left" /&#62; 





&#60;img src="http://payload.cargocollective.com/1/0/18548/1195515/CREDITScesBump_July21.jpg" border="0" width="670" height="150" width_o="800" height_o="180" src_o="http://payload.cargocollective.com/1/0/18548/1195515/CREDITScesBump_July21_o.jpg" align="left" /&#62; 







OTHER WORK</description>
		<wfw:commentRss></wfw:commentRss>

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