Crew Pass Website
The site is property of Greenlight Management and would feature all the bands that they represent. The opportunity for people who come to the site is a unique one. They are offered exclusive content related to each band and the ability to watch concerts Live from their computer and TV. The service is based on a subscription that can be monthly, annual, or per show. Check it out.
Concert seekers will browse and order a CrewPass from our list of available concerts.
Once a concert is chosen, participants will be ushered into the concert experience. The concert experience is more than the concert itself. There's the anticipation before the show and reminiscing afterwards.
On CrewPass, a variety of sponsored widgets will help capitalize and expand on the entire concert experience.
The Launch
Crew Pass would launch on sites like Ticketmaster. When someone searched for a concert that was sold out, they would be prompted with the message "There's no such thing as sold out." They would then be directed to the crew pass site and given the opportunity to watch the concert from the comfort of their own home. Non-traditional ads for Crew Pass would also be placed on sites like Craigslist and Stub Hub, but positioned as a very cheap ticket. These would also direct the user to the Crew Pass site.
Credits:
Jacob Abernathy | Creative Technologist
Joyce Kuan | Art Director
Marisa Domenich | Art Director
Talia Ledner | Copywriter
Dylan Meagher | Copywriter
Kendall Beveridge | Brand Manager
Jessica Collins | Communication Strategist
Ian Johnson | Communication Strategist
OTHER WORK

