Audi - German Ministry of Driving - Jacob Abernathy + Creative Technology

Hulu Spots
These Hulu spots we produced as humorous PSAs informing "Silly Americans" that they nothing about driving. Each spot is for a different commercial break within one show. They illustrate the notion that American's know nothing about driving. At the end of the spots, the viewer is encouraged to check out the website.

The Ministry of Driving Website
This video has no audio, but shows an overview of the entire website. The website is a place for users to interact with, explore, and discover more about the German zeal for driving.

Virtual Ride
After users complete the interactive questionnaire with the Ministry, they will take a virtual ride with them around the Nur Berg race track. The user can listen to their iTunes music through the radio, tune into the standard satellite radio stations, check out the interior of the car, and find themselves in the rear view mirror, by way of their web cam.

iPhone Apps (2)
Track Pack - This app uses the accelerometer to deliver similar features to that of a dynometer, testing a vehicle's top speed, 0-60mph time, 60-0mph time, 1/4 mile time, and Slalom performance.

Audi Chip - This app is a prototype, but is not far off from what Audi is developing for it's cars now. It uses all the data and computerized functionality of the car and allows the user to adjust their car for different driving conditions.